Source is an independently owned advertising and sports marketing agency. Since 1983, our senior-led team has partnered with ambitious brands to create measurable impact, from the first impression to lasting loyalty.
Explore Our Solutions ↗Trusted by brands we're proud to partner with
No layers and no bureaucracy, just senior-led teams moving at the speed your business demands.
Decades of experience operating as an embedded extension of in-house teams, closing gaps in speed, bandwidth and channel innovation.
We build platforms and plans to achieve business objectives, not vanity metrics, to drive real performance instead of just impressions and clicks.
Our cross-functional approach connects strategy, creative, media and measurement so every touchpoint works harder.
Sponsorships that convert fans into customers, built and measured to deliver ROI.
Full-channel planning, buying and optimization tied to business growth.
Ideas and content engineered to stop the scroll and inspire action.
Positioning, naming and identity systems that make brands unmistakable.
Measurement frameworks and insights that make every dollar work harder.
We start with deep audience understanding and competitive intelligence, not assumptions.
We develop an integrated strategy with consumer touchpoints designed to inspire action and results.
We test new platforms and tactics to ensure our solutions deliver and are optimized for the future.
Our AI infrastructure leverages the best model for each task, from OpenAI to Claude to Gemini, through dedicated, secure client AI agents.
View case ↗AmtrakSports Marketing / Media / CreativeAccelerating Northeast Corridor travel through strategic sports sponsorships.
View case ↗CohnReznickStrategy / Media / Creative / Sports MarketingElevating a challenger advisory firm through sports partnerships & content.
View case ↗Investors BankStrategy / Media / Creative / Sports MarketingBuilding a regional banking powerhouse.
View case ↗Wise SnacksSports Marketing / CreativeIncreasing market & mind-share for a challenger snack brand in key markets.
View case ↗NetflixSports Marketing / CreativeSetting up a rom-com hit with MLB's National Kissing Day.
View case ↗SubwayStrategy / Media / Creative / Sports MarketingGrowing franchise markets one footlong at a time.
View case ↗BBQGuys.comStrategy / Media / Creative / Sports MarketingDriving e-commerce growth with the first family of football.
View case ↗UFCSports Marketing / CreativeBringing Netflix blockbusters into the Octagon.
View case ↗Lenny & Larry'sStrategy / Media / Creative / Sports MarketingLaunching a high-protein challenger with an American Ninja Warrior star.
As an independently owned agency, there are no layers of approval, no handoffs to junior teams, and no holding company red tape. The senior leaders you meet are the people who build your strategy, make the calls and stay hands-on every day, moving at the speed your business demands.
President
EVP, Chief Marketing Officer
SVP, Strategic Planning & Analytics
SVP, Account Director
SVP, Account Director
VP, Account Director
VP, Media
We are a proud member of Worldwide Partners, a global network of the top independent marketing agencies in the world, who share an independent spirit and entrepreneurial drive to build commerce through connectivity, creativity and collaboration.
READ MORE ABOUT OUR PARTNERSHIP ↗We craft sponsorships that convert fans into customers. We engage fans by tapping into their passion points and develop unique platforms that can be tailored to any client objective, from brand awareness to lead generation.
Talk Sports With Us ↗Sports and entertainment partnerships position your brand, product or service in a way that sets you apart from competitors. Brands that act boldly can leverage the power of sports to build ownership positions no one else can claim.
of B2B buyers purchase from their "day one list," brands they knew and trusted before they started evaluating.
Source: Bain & Company, B2B Buyer Behavior Study, 2025.of consumer purchases go to brands people are already biased toward before considering other options.
Source: WPP, "How Humans Decide" Report, 2025.There's no better way to build that trust and recognition than through sports and entertainment.
average net increase in brand favorability among engaged fans after experiencing a North American sponsorship.
Source: SponsorPulse / Dynata Survey.average net increase in purchase intent among engaged fans after experiencing a North American sponsorship.
Source: SponsorPulse / Dynata Survey.Sponsorship provides the ability to tap into consumer passion points and get inside the hearts, minds and wallets of your audience.
Align your brand with premium properties and athletes to elevate how the market sees you.
Use highly valuable team, league and athlete IP across your owned channels to make your organic and paid media work harder.
Give salespeople a reason to reach out, host through hospitality, and have warmer conversations with prospects who already know your name.
Build enterprise value by investing in the brand.
Our network connects brands to the properties, people and platforms that fans care about.
Select properties and partners from our work.
Explore each stage of a partnership built to perform.
We start by understanding your brand, business objectives and current marketing mix. Market and consumer research then shows us where sports can play a meaningful role, so every recommendation ties back to what you need to achieve.
We evaluate potential partners using a data and research-driven approach, looking at audience fit, asset value and competitive clutter. The result is a clear view of which opportunities are most likely to deliver against your objectives.
We work directly with properties to secure the right mix of assets at the right investment. Our long-standing relationships help us push for added value and terms that protect your interests.
We develop the creative and oversee the day-to-day activation of media and partnerships, both in and out of venues. That includes signage, content, promotions, hospitality and the coordination needed to keep every asset working.
We provide ongoing counsel on how and when to deploy assets throughout the season. As results come in, we recommend adjustments to keep the partnership performing.
We design measurement frameworks around the goals set at the start, tracking results across the full funnel. Findings feed our Return-on-Objective model and inform renewal and future investment decisions.
Get noticed where fans are most engaged
We build bespoke Return-on-Objective (ROO) models that combine asset performance data, brand-health shifts and other agreed-upon objectives, giving you a clear picture of how each sponsorship is performing.
Explore the partnerships and programs we've built for brands like Amtrak, CohnReznick and Investors Bank.
View Our WorkFull-channel access through one integrated, senior-led team. We plan, buy and optimize across the entire media landscape to drive real business performance, not just impressions and clicks.
Plan With UsEvery media decision ladders back to growth goals.
The right message, to the right person, at the right time and place.
Awareness, consideration and conversion working together.
National brand, local activation and hyperlocal franchise support.
Continuous testing and refinement.
Markets change, behavior evolves and opportunities emerge.
Advanced research for category and competitive insight.
Who the target is and how and when they consume media.
Traffic patterns and local visit habits.
Reach and frequency planned against KPIs.
Privacy-compliant activation of customer data.
Platform-native and DSP-level AI optimizing budget in real time.
Dozens of channels and markets at once.
Custom real-time dashboards, monthly insights and QBRs.
Predictive Audiences identify people most likely to visit next and activate them across DSPs and social platforms, paired with location-based visit tracking that connects upper-funnel reach to verifiable outcomes.
See how integrated media plans drive results for the brands we partner with.
View Our WorkWe believe strategy is an evolving, living process, one that continuously identifies opportunities, applies discipline in selecting the right initiatives, and drives them to completion with speed and efficiency.
The latest from Source: campaign launches, sports partnerships, industry perspectives and news from our team.
With over 95 agencies in more than 50 countries and experience in over 90 industry verticals, Worldwide Partners serves as a hub that harnesses the talent, expertise and diversified capabilities of the agencies within our network to reimagine growth for both brands and agencies.
Uniform global agencies and campaigns can't answer the unique challenges of a personalized age where customers expect highly individual, culturally relevant, brand experiences. We can, and do, by turning locally rooted, independent specialists into a global, unified force with one agenda: our clients' enduring success.
Locally rooted, independent specialists become a global, unified force with one agenda: our clients' enduring success.
Brands can handpick marketing expertise by geography, industry vertical and capability to address precise business situations that drive growth.
Brands can build a customized agency model that applies global marketing principles within a local market context, without the friction that occurs within consolidated, agency holding company environments.
Our agencies are more than members. They share a mindset of independent spirit and entrepreneurship, a toolset of global talent, expertise and diversified capabilities, and a skillset of collaborating to drive growth for their clients and themselves.
A selection of partnerships, campaigns and media programs built to deliver real business outcomes for the brands we work with.
Amtrak wants to consistently inspire Northeast Corridor train travel by heightening awareness and consideration of the brand, leveraging the passion of sports fans to drive increases in train ridership.
We craft integrated partnerships and activations with teams and media properties across the NBA, MLB, WNBA and NHL that deliver awareness through high-impact venue signage and team social branding programs, consideration through custom influencer content, social sweepstakes, on-site venue promotions and targeted email campaigns, and conversion by using highly valuable team IP in targeted digital and social media campaigns.
Heighten awareness, elevate perception and increase market credibility of a top-10 national accounting and advisory firm to better compete with the established "Big 4" firms.
We position the firm as being "at the forefront" and differentiate the brand through sports, creating partnerships with properties that reach the firm's C-Suite target and provide authentic storytelling opportunities, while leveraging the language and imagery of sports in an omni-channel brand campaign.
Achieve significance in the NY/NJ metro area by elevating the position of Investors Bank from a local bank to a major regional bank.
We developed partnerships with the Prudential Center, New Jersey Devils, New York Giants, Eli Manning, Boomer Esiason and Phil Simms to project significance and ownership throughout the market, leveraging these arena, team and athlete partnerships to tell the bank's brand story in all forms of media and to authentically engage with internal stakeholders, current B2C and B2B customers and potential new customers.
Reverse declining consumer sales in the bodega & convenience store market while also rebuilding distributor relationships throughout key markets.
We developed partnerships with the Nets, Liberty, Jets, Giants, Braves, Mets and Red Sox that provide venue distribution and sampling opportunities, while creating unique promotions that activate the deals on-site and at retail.
Drive viewership and attendance of a new feature film release, Set It Up.
We created original branded content called "The Love Assistants" featuring the film's stars, Glen Powell and Zoey Deutch, extending the movie's playful premise into engaging social content. We also developed partnerships with six MLB teams in key markets to become the presenting sponsor of "National Kissing Day," supported with custom ballpark Kiss Cam features, stadium signage, on-site singles events and media promotion on both MLB and team digital and social channels.
Subway Restaurants and their franchisees faced growing competition in the QSR marketplace and needed marketing support and ideas to help build their brand and their business in several key markets around the United States.
We brought our full-service capabilities to the table and worked with Subway Restaurants for over 18 years, representing 31 markets and over 5,500 franchise locations. Source was tapped for everything from in-store point-of-sale materials to media strategy and buying, creative campaign development and sports marketing partnerships. We also ideated and led some of Subway's original athlete marketing initiatives, developing relationships with and executing creative programs with stars like Joe Torre, Cris Carter, CC Sabathia, Justin Tuck, Ryan Howard and John Cena.
Heighten brand awareness, elevate brand perceptions and increase web traffic to drive e-commerce sales through a new brand campaign, complementing lower-funnel tactics.
We developed a new campaign that celebrated backyard living and the way it enhances family life with a larger-than-life family, the first family of football, the Mannings. Featuring Peyton, Eli, Archie and Cooper, we positioned the entire family as "Born to Grill," highlighting how they love to chill and grill together. This omni-channel campaign was supported by unique partnerships with the SEC and SEC Network, HGTV, Food Network and ESPN to drive continued association between the Manning family and BBQGuys.com.
UFC needed support in developing and activating partnership ideas for its partner, Netflix, who wanted to generate awareness and drive viewership for two upcoming film releases, Bright and Army of the Dead.
We ideated, developed and produced unique branded content that creatively intertwined UFC IP and talent with imagery and characters from each film, providing both UFC and Netflix with assets that activated the partnership successfully.
Lenny & Larry's, an established leader in the healthy snack category, wanted to launch their new high-protein Boss Cookie to compete within the high-protein energy bar category.
We developed a new campaign featuring American Ninja Warrior star Jessie Graff, an influential voice in the world of fitness, health and nutrition. We leveraged Jessie in new campaign creative across media channels and digital and social content, followed by an interactive promotion called "The Boss Challenge" that encouraged aspiring Ninja athletes to upload their ninja-style workouts for a chance to win a private training session with Jessie, plus a whole bunch of Boss Cookies.
Please leave your contact information and we will be happy to keep it on file for future opportunities. Thank you.
You can also reach us at info@sourcead.com or (201) 343-5222.
Last updated: 5/24/25
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Source is an inclusive and welcoming workplace and provides equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, gender identification, or any other protected characteristic under applicable law. This policy relates to all phases of employment, including, but not limited to, recruiting, employment, placement, promotion, transfer, demotion, reduction of workforce and termination, rates of pay or other forms of compensation, selection for training, the use of all facilities, and participation in all company-sponsored employee activities.
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Our agency believes ideas inspire action and we know the best ideas come from bringing diverse minds together and creating a culture of inclusion.
