Taking Sports Marketing to a new level.
Investors Bank and the New Jersey Devils Sponsorship
In 2016 Source built a unique sports marketing program for Investors Bank. As one of the largest banks in New Jersey, Investors Bank wanted an impactful presence in New Jersey and Source knew just how to deliver. The exciting result is a multiyear sponsorship and naming rights program with the New Jersey Devils, NHL hockey team as the “Official bank of the New Jersey Devils”. The program also includes activation and design in the arena where they play, the Prudential Center. With a 150 foot gleaming glass entrance to the arena that glows green at night, you can’t miss the Investors Bank branding as you enter for events. Additional activation includes a bank branch inside the arena, an exclusive Devils branded checking account with vanity ATM card, branded content, and extension into community initiatives. With additional advertising, promotion and activation, this has been a big win for Investors Bank and the New Jersey Devils.
