Experts in the Field
Phil Simms and Boomer Esiason join the Investors Bank team
What do you get when you put two great New York football quarterbacks together in a campaign? You score big. Source helped Investors Bank develop and launch their new “Experts in the Field” campaign starring Boomer Esiason and Phil Simms. This integrated advertising campaign included broadcast television and radio, a branded content web series, mobile, social and out of home assets. Look for Phil and Boomer as they “break down” banking, football style. Media will continue throughout the coming NFL season.
