In the summer of 2019, Investors Bank debuted the official New York Giants Checking Account and “recruited” members to join the Big Blue Checking Crew. Source created an integrated marketing campaign, introducing the new checking account with Giants-branded debit card. The launch was promoted during on-site activations at Giants Training Camp, preseason and regular season Giants games. Brand ambassadors signed fans up to win Giants tickets and merchandise. An email campaign was created to follow up with leads to stay top of mind. To drive traffic into the branches, the street teams handed out a Giants branded mobile wallet with coupons that could be redeemed in-branch for Giants and Investors-branded tailgate coolers.
All game day and stadium assets promoted Giants Checking, including the LED ribbon, video pylons, Giants GameDay print ads. Broadcast assets included :30 radio spots and :30 TV spot featuring former NFL quarterbacks Boomer Esisaon and Phil Simms during the Giants postgame show and on MSG network. Source was able to secure added value communication to the Giants Season Ticketholders with inclusions in the season ticket mailer and gift mailer.
Additonal media, included live reads and radio spots on the Boomer & Gio show on WFAN, digital banners and video, social posts and OOH. In branch assets included POS materials and branch-wide apperances with former New York Giants players for an alumni weekend promotion.