Monday, December 8, 2014
Turning Sports Fans into Social Media Superstars
In the height of the digital age, sports fans are consuming social media more frequently than ever. Source has taken advantage of this intersection of sports and social media to provide our clients with engaging and unique promotional opportunities.
In New York, we worked on joining wings lovers and Yankees fans with our Buffalo Wild Wings instant-win scratch-off card promotion. For 6 weeks throughout the summer, customers who visited participating NY B-Dubs locations received scratch-off cards with the chance to win prizes like food offers and Yankee game tickets. The Yankees supported this with a social campaign on both Twitter and Facebook, posting content that garnered over 35k likes and close to 3 million impressions. This one-of-a-kind campaign helped give away over 18,000 Yankees tickets, boost restaurant sales, encourage repeat visits and enhance the association between a growing franchise and an established fan base.
To help promote SUBWAY restaurants’ new line of bacon subs, we dreamed up what we dubbed the #BaconForABuckeye Sweepstakes. Customers who headed to participating SUBWAY restaurants, added bacon to their orders and tweeted about it with the hashtag #BaconForABuckeyeSweeps would then be eligible for a chance to win Ohio State football tickets. Our original hashtag was used more than 200 times in a 4-week period and the promotion allowed SUBWAY to engage with a younger demographic both in-store and online.
So since our campaigns have made lasting impressions both on social sites and in the minds of sports fans, you can bet we’re already cooking up the next big #smashhit.