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Wednesday, April 16, 2014

Looking Back on a Super [Bowl] Adventure – The Source Top VIII (8)

 

Once the parking lots cleared, the confetti fell and the trophy was raised, we
quickly started missing all the Super Bowl magic around the agency. And after 24 months of intense design, logistics and event planning, the anticipation, the awe and the excitement of SUPER BOWL XLVIII had come and gone.

But amidst all the build up to history’s first ever two-state, two-team hosted Super Bowl (that literally took place in our backyard at MetLife Stadium), we were able to make some historical agency achievements. So to commemorate Super Bowl XLVIII, here are some of our Source most memorable moments as the lead agency partner of the NY/NJ Super Bowl Host Committee:

Creating the NY/NJ Super Bowl Host Committee Logo
Almost as popular as the official Super Bowl logo, this iconic design captured the spirit and excitement of the first cold weather Super Bowl.

Putting Together The New York Times Super Bowl Print Ad Series
This unforgettable campaign started from 720 days out with two states, the George Washington Bridge, and 100 yards of excitement.

Unveiling the 500-Day Super Countdown Marquee in Times Square
We went big for the big game in the most famous place in New York City.

Ringing in the 100-Day Countdown at the New York Stock Exchange
Before it went out with a bang, it came in with a brrrrring when we helped the Host Committee ring the opening bell marking 100 days to go at the world famous NYSE.

Making a TV Spot So Historic, It Took One Huge Screen to Host It
We hired the Statue of Liberty and got her one big pair of shoulder pads to star in a sponsor-thanking spot that put the turf on the whole length of the George Washington Bridge.

Partnering with the MTA and the Port Authority to Make 1.5M Z-Cards
Our top designers got on board with the Metro Transit Authority to bring fans the ultimate pocket guide map to all things Super Bowl.

Fabricating the Social Media Communications Hub for the Big Game
We decked out this Super Bowl press lounge and social media command center with swanky wall-high graphics, storefront branding and a super helping of style.

And Lastly—The Super Week of After-Hour Parties Leading Up to the Big Game
After all that hard work, we joined in on all the fun at the Liberty State Park Super Bowl Concert Kickoff Spectacular with the Goo Goo Dolls and cheer’d it up at one grand Super Bowl Thank You Party at New York’s exclusive Gotham Hall.