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Friday, November 14, 2014

Amtrak/Barclays Center Partnership on Full Display


To generate excitement around the Amtrak/Barclays Center partnership, Source recently developed custom installations for the Barclays Center concourse.

As part of the installation, we transformed one wall into an 18-foot Acela train mural surrounded by iconic Brooklyn imagery. The artwork, created by Brooklyn-based street artist Misha Tyutyunik, brings beauty and an “urban cool” vibe to the space.

Source also helped to create two photo-taking kiosks for the arena concourse. Designed with user experience and customization in mind, the interactive stations are a creative way for fans to commemorate their visits and showcase their individual styles. Photos can then be shared on Facebook and Twitter with the hashtag #acelastyle, expanding the partnership’s reach far beyond the walls of the Barclays Center.

As both activation efforts have elevated Amtrak’s promotional positioning, they’re bound to get more people riding on Amtrak, too.

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