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Examples of Web Content

Landing pages and articles

Source often partners with owners of existing websites to create web articles – ranging from education to product information to consumer programs, technology deep dives, business solutions and more. We demonstrate content flexibility, technical understanding, and the ability to tailor content to fit existing templates. In addition, we modify existing layouts when needed.

Netbooks vs. laptops article

Role: Copy, imagery and layout
Also provided a complete execution of a PDF version for placement outside of
Netbooks vs. laptops article

HP Total Care Extended Service Plan information

Role: Copy, imagery and layout
Plan overviews HP House Call landing page
HP Direct product descriptions 2-year HP Care Pack House Call Service for Desktop PCs sweepstakes content for Comic-Con

Role: Copy, imagery and design collaboration
Create Your Own T-shirt sweepstakes sweepstakes content for Comic-Con

HP Enterprise Printing and Imaging Solutions content

Role: Partnering with interactive agency and team, provided copy decks.
Enterprise Printing and Imaging Solutions page
Pillar pages: Optimize Infrastructure, Manage Environment, Improve Workflow
Solutions pages: Document Capture Solutions, Color Access Control

SUBWAY Sub Fan Club

Role: Copy
Registration page

Amtrak on Washington Redskins site

Role: Provided copy and video script
Amtrak on Washington Redskins site

HP DreamScreen landing page

Role: Copy, imagery and layout
HP DreamScreen landing page

Connectivity post-sales education

Role: Copy and imagery
Wireless connections WWAN and WLAN
11 Steps to Securing Your Wireless Network

Explaining HP technology

Role: Copy and imagery
Guide to Cables
HP MediaSmart Software
HP ProtectSmart


Role: Copy and imagery
Laptop feature glossary
Connectivity glossary

Complete websites to point of programming

Source has been a part of complete website redesign and the creation of new sites. This includes site architecture, user-interface design, content development and asset delivery to the programming team. While we hand off final assets to the programming team, in most of the following are examples Source did not partner with an interactive agency prior to programming.

PC Learning Center redesign
Role: Information architecture (sitemap and wireframe), design and all imagery for 120+ pages.

HP In Real Life
Role: Information architecture (sitemap and wireframe), design, all imagery, participant soliciting and interviewing, and creation of video slide shows of participant-submitted imagery.

Inspired online magazine— winter edition
Role: Developed all copy, art and illustrations to fit existing Flash template.

HP Mini Netbook microsite
Role: Partnered with Zeta Interactive to restructure site to accommodate growing product line, and delivered all copy and IVL#s for interactive team to build site.

Wise Snack and Score Sweepstakes site

Website created to promote baseball-card scratch-off sweepstakes, complete with a “Swing for the Fences” online video game sweepstakes to win Mets prizes.
Home PageSnack Squad LocatorContent Entry FormPrizes Page

Interactive tools

Source has partnered with several interactive agencies to develop interactive online tools, providing technology and product expertise. Source also wrote the logic for these pieces (all of the conditional statements for the programmer to implement as the backend lines of programming).  While the final tools may not have been ideal solutions, the collaborative work and depth of knowledge demonstrated were Source’s value-add to these projects.

Customized list of PC specs tool
Role: Partnered with Zeta Interactive, provided copy and logic.

Design the Ultimate TV Experience tool
Role: Partnered with Resource Interactive, provided product content, copy, messaging, logic for quiz and connection pieces.

Online videos

Source has developed videos for the web. These marketing videos show products as solutions to problems, bring a solution to life, and showcase a product within a lifestyle environment.

Master PC Theatre videos
Role: Concepts, scripts, casting, production, editing

HP Total Care video
Role: Concepts, scripts, casting, production, editing

HP DreamScreen video
Role: Script and partnered with production company in concept, casting, and editing

E-blast/newsletter content

Source has delivered content for clients to fit into e-blast and newsletter templates. These communications are usually promotion-based or solicitations.

SUBWAY Sub Fan Club “Send to a Friend and Win” promotion

SUBWAY Indulge campaign

SUBWAY new flatbread introduction

ORT America