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PDN PhotoPlus Expo 2010—A Source staffer’s point of view.

Walking into the Javits Center for the 2010 PhotoPlus Expo required a couple of accessories. One, a comfy pair of shoes. (With so much to see, you needed to maneuverer around a crowd of 40,000 trying out the latest photography gear.) Two, an impressive piece of photography equipment to display proudly around your neck. The more bells and whistles, the more respect from fellow pro photographers and enthusiasts.

I’ve been working on the Sony account at Source for the past year and a half (totally not biased) and made a beeline for the impressive layout Sony put together for this year’s show. I arrived just in time to hear Sony Artisan of Imagery Andy Katz talk about his travels in India and the Sony Alpha DSLRs he trusts to capture his expressive shots. Next up was Matthew Jordan Smith, who did an informative tutorial on portrait photography and lighting. After MJS’s talk, I’m fairly certain I could switch careers and shoot artful magazine editorials and celeb portraits. (Must convince Source to give me an a900 for research purposes.)

To the right of the seminar stage, Sony’s newest digital imaging innovations were on display for guests to pick up and test out. I got a chance to shoot HD 1080 video with the revolutionary NEX-VG10 Handycam camcorder. Sony even provided a bountiful floral display as a subject so guests could shoot away (if they tired of capturing the beautiful people on the show floor).

As if visitors to the Sony booth weren’t already impressed by the Artisans of Imagery seminars and the interactive camera displays, the Alpha-branded half pipe—complete with three BMX stunt riders and skateboarding vert legend and most decorated X-games champion Andy Macdonald (yeah, huge fan)—certainly held their attention. As the riders took to the air (yes, inside the Javits center) Sony SLT-a55 and a-33 cameras were available so attendees could shoot all the action. On-hand Sony experts explained how Sony’s breakthrough Translucent Mirror Technology allows capture of ultra-fast completely in-focus shots.

I came. I saw. I captured. And now PhotoPlus 2010 is in the books. PhotoPlus 2011? Can’t wait to see all the brilliant new innovations! (Also hoping for the return of Andy Mac.)

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