Super Bowl Host Committee
Soon after the NFL announced the selection of MetLife Stadium as home of Super Bowl XLVIII, we were proud to announce our selection as NY/NJ Super Bowl Host Committee’s AOR. For the two years leading up to history’s first ever two-state, two-team hosted Super Bowl, Source was responsible for making major events come alive to help deck-out the region in preparation for game day. We created the Host Committee’s iconic snowflake-inspired logo, a series of New York Times Super Bowl Print Ads, 1.5 million MTA pocket map Z-Cards, hundreds of banners to line the streets of New York and New Jersey, and fabricated an 8th Avenue office space as the official Social Media Communications Center for the NY/NJ Super Bowl Host Committee. All in all, our tenure as the NY/NJ Super Bowl Host Committee AOR was one of the most exciting, momentous and successful partnerships we’ve been honored to be a part of throughout our agency’s 30 years in business.
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