Our sports marketing relationship with Amtrak began with stadium signage in the Northeast. Today, it has grown to include integrated programs and media that span both professional and collegiate sports teams and stadiums nationwide. We manage negotiations, asset creation and fan-engaging in-game promotions. We drive branding and naming rights including Citi Field, the Barclays Center, Wrigley Field and the Verizon Center, where fans are surrounded by the excitement of the game and the Amtrak brand.
Buffalo Wild Wings
In November 2011, Source was named local agency of record for Buffalo Wild Wings in the New York tri-state area, which is an emerging market for the company. They wanted to leverage our extensive franchise expertise as well as our proven track record with the New York media and sports market. The local market has grown from 16 BWW locations, when we were brought on, to an estimated 37 locations by the end of 2014. On top of being awarded Dayton and Cincinnati, OH in 2013, Source was also awarded an additional local co-op market—Washington, D.C.—In April 2014.
Our relationship with top ten national accounting firm CohnReznick began in 2010 with J.H. Cohn, when we created a multi-channel campaign featuring World Series Championship Manager Joe Torre. After the 2012 merger of J.H. Cohn and the Reznick Group, the new firm was set to have Source redefine its ID. We created the complete CohnReznick identity package, branding and integrated marketing campaign along with the new “Forward Thinking Creates Results” tagline. In 2014, Source evolved the CohnReznick campaign to reflect their new, game-changing mindset, and in doing so, also brought back now Hall of Fame Manager, Joe Torre, as the firm’s spokesperson. Stay connected with CohnReznick to catch Joe in the upcoming campaign launch, set to hit multi-screens this spring.
Our Source team works with FUJIFILM to develop shopper marketing campaigns to drive photo printing and photo gift purchases at Walmart Photo Center locations throughout the United States. Our creative concepts entice Walmart shoppers to explore the fun and easy photo product solutions available both in-store and online. This includes seasonal marketing kits, collateral materials, media campaigns, online content and associate communications as well as software assets.
For more than 16 years, Source has developed integrated marketing and communications programs for HP—one of the world’s largest technology companies. Our programs cover a wide range of categories including global messaging for consumer and business products and communications that support HP’s retail photo business in major retail stores. We have also developed unique web content, informative and entertaining viral videos, and interactive social media assets for many of HP’s products.
In the spring of 2015, Source was tasked with introducing the world to Mylio—the next generation of photo management software. Mylio is a system born out of the digital age: its powerful software gathers and manages all of your photos, letting you find, view, sort, tag and edit from all of your devices. Source has gone to work creating campaigns that demonstrate how Mylio can be game-changing for even the everyday photographer, from photo organization to access and protection. Since the launch, we’ve been developing in-store and digital pieces that help consumers take control of their photos and better enjoy their photo memories.
In 2009, Sony tapped into Source’s 15+ years of client experience in the digital imaging category. Today, we provide strategy and support for Sony’s entire digital imaging business, specifically focusing on providing their retailer network with effective advertising and in-store marketing solutions. We also lend our expertise to kick-off major Sony product launches and promotional events, delivering consistent marketing assets to national Sony authorized dealers and helping drive traffic into stores that ultimately builds sales.
In 2005, we used homegrown NY baseball managers Joe Torre and Willie Randolph in a NY tri-state SUBWAY campaign to gain the NY SUBWAY market business. It worked, and today, we are also the local SUBWAY agency for 14 markets across the U.S. including West Palm Beach, FL, Philadelphia, PA, Washington, D.C., Columbus/Zanesville/Dayton, OH, and Hartford, CT. Our responsibilities range from advertising promotions to sponsorship negotiation and media planning and buying. We frequently leverage partnerships with pro athletes, including Justin Tuck of the Giants, to connect SUBWAY restaurants with their hometown fans.
Super Bowl Host Committee
Soon after the NFL announced the selection of MetLife Stadium as home of Super Bowl XLVIII, we were proud to announce our selection as NY/NJ Super Bowl Host Committee’s AOR. For the two years leading up to history’s first ever two-state, two-team hosted Super Bowl, Source was responsible for making major events come alive to help deck-out the region in preparation for game day. We created the Host Committee’s iconic snowflake-inspired logo, a series of New York Times Super Bowl Print Ads, 1.5 million MTA pocket map Z-Cards, hundreds of banners to line the streets of New York and New Jersey, and fabricated an 8th Avenue office space as the official Social Media Communications Center for the NY/NJ Super Bowl Host Committee. All in all, our tenure as the NY/NJ Super Bowl Host Committee AOR was one of the most exciting, momentous and successful partnerships we’ve been honored to be a part of throughout our agency’s 30 years in business.
The sports marketing partnerships we create for Wise Snacks maximize all-star talent for their tasty potato chip and Cheez Doodle lineup. After all, nothing goes better with your favorite game than your favorite snacks. We’ve created player-branded campaigns surrounding the snack’s notorious crunch as well as many interactive promotional events including the 2010 Big City Boogie and 2009 Big City Crunch–where Citi Field Mets fans set the Guinness World Record for the most potato chips ever crunched at once.