Stadium signage is a win, which becomes a win-win when you work with Source. And while it is not everything you need, it undeniably gives you a good, long-distance run for your money—which we measure and analyze with much depth and insight.
When Daniel Murphy hit a controversial home run off the SUBWAY sandwich sign in Citi Field, the Mets swept their series and SUBWAY raked in thousands of Internet hits, national on-air mentions, and free PR for their $5 FOOTLONG subs. And when the 2013 All-Star Game was at Citi Field, Source marketplace leverage ensured tremendous bonus value accrued and measured for our clients SUBWAY and Wise Snacks, nationally and locally, for both the All-Star Game and a highlight-rich Home Run Derby.
With airtime like that, your brand gets more views over more hours from multiple audiences—and that’s beyond the kind of exposure that you would get for just the price of a 30-second commercial.
Past the field level, we’ve connected brands like Amtrak with its riders and sports fans alike to strategic, in-game experiences in Citi Field, the Prudential Center and the Verizon Center. After identifying the opportunity to cap the naming-right competition, we turned ordinary stadium hangouts into brand-bonding environments for fans and covered every detail from cocktail napkins to custom stirrers. So thanks to us, the Acela Club, a Source-conceived (though frequently copied) innovation in secondary naming rights, now holds some of the best seats in the house, and that’s only one example.
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