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Outside the lines

Outside the lines

Fans love stars, and brands love connecting with fans through them. Lucky enough, we happen to know a few good ones personally. For example, in 2010, the Wise Crunch Crew—featuring the New York Jets’ Darrelle Revis, Bart Scott, Jim Leonhard, David Harris and Kris Jenkins—made crunching Wise chips a theme for fans with the “Snack Loud! Snack Proud!” message. We also tapped 2x Phillies MVP Ryan Howard for a campaign surrounding the Ryan Howard Power Meal, which swatted SUBWAY restaurants’ sales out of the park, and later created SUBWAY FRESHBUZZ around gridiron superstars like Reggie Bush and Chris Long earning our client even more tasty points.

And on behalf of Wise Snacks, we scored a Guinness World Record at Citi Field for the most chips crunched at once. The feat was supported by a mobile tour, effective use of multi-platform sponsorship assets, and laser-like demographic targeting which successfully helped Wise gain market share in New York, its largest market, against a formidable market leader (who shall remain nameless).

Source also enabled our client Amtrak to “sweep” the 2009 MLB World Series by dubbing it the Amtrak Series, scoring our client millions of online hits, the Amtrak name on every sportscaster’s cue cards, and headlines across the country including in The New York Times.

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