President, Managing Partner
Larry’s passion, energy and commitment to excellence have been the heartbeat of Source for over 25 years. And anyone who knows him knows his heart works a mile a minute. To Larry, nothing is more important—not even a Mets game—than exceeding client expectations and producing sales. Larry’s spirited, hands-on approach crosses departmental cubicles and inspires a talented staff—including some Yankees fans. Shh.
COO, Managing Partner
Barry has over 30 years of experience in the media and advertising industries. His forte is marketing and account management, though he likes to believe he stimulates the creative process. His unique understanding of channel and trade promotional marketing has allowed Source to carve out a niche with brands seeking an agency that will provide integrated marketing capabilities synergistic with their brand personality. When asked what that actually means, he simply says, “I make clients happy.”
Executive Creative Director, Partner
A humble man who doesn’t like to drop client names such as Exxon, Citibank, AT&T, Blue Cross & Blue Shield, Coke Foods, Lone Star Beer and Weight Watchers, Dennis’ creative philosophy is simple: It’s not about winning awards (though he’s won his share), it’s about results. You won’t ever see him without his Moleskine notebook and a pen because, “You never know when inspiration is going to hit or when your wife is going to call with the grocery list.”
Executive Vice President, Chief Marketing Officer
Marcia first joined Source as a freelance consultant on a new business pitch. Well, we won that account, and she’s been with us ever since. Marcia brings 25 years of experience with companies including Young & Rubicam and S & H Citadel, a BA from Brown and an MBA from Columbia. She provides marketing and branding leadership to our clients while spearheading our new business initiatives. Yes, Superwoman is real, and her name is Marcia.
Vice President, Creative Director
Rich has spent his career creating campaigns with record-breaking results for clients including HBO, Sony, AT&T, Guinness and Everlast—picking up a few Communication Arts, Art Director’s Club, ANDY, ADDY, AWNY and New York Festival awards along the way. A firm believer in leading his creative team at Source by example, he is also an adjunct professor at the School of Visual Arts, where he guides young creative minds in the right direction. All aboard.
Vice President, Account Director
Janine is our West Coast management representative and Account Director on the Hewlett-Packard business. Prior to joining Source, she spent 16 years at major ad agencies including McCann-Erickson, Doyle Dane Bernbach and J. Walter Thompson, then made the switch to the client side for DIRECTV, The Walt Disney Company and NBC television network. Now back on the agency side, Janine’s unique mastery of client services is well-appreciated by both.
Vice President, Account Director
Prior to moving here from Missouri, Erica had never even visited NYC. Her no-fear attitude served her well at agencies including Y&R, Deutsch and D’Arcy, where she worked on the Burger King account. It’s this expertise that brought Erica to Source, where she leads our New York tri-state area, Philadelphia and Columbus SUBWAY franchise group businesses. “It’s all about client service and building customer loyalty,” says Erica. And her SUBWAY clients, with increased year-over-year sales, are just eating up the results.
Vice President, Account Director
As a 15-time Super Bowl attendee and a graduate of the University of Massachusetts at Amherst’s renowned Sports Marketing Program, it’s no wonder that Amy lives, eats, and breathes sports. Previously managing the Marketing Services Department at PSP, the largest producer of gameday programs, Amy brings over 20 years of experience in sports marketing to Source where she manages the accounts for Amtrak, Wise, the Super Bowl Host Committee and Buffalo Wild Wings. Can anyone guess who won this year’s Super Bowl Pool? Let’s face it, Amy’s in it to win it.
Vice President, Account Director
As Vice President Account Director for our CohnReznick business, Jason has overseen projects including national branding and marketing campaigns while seamlessly managing the transition of J.H. Cohn and The Reznick Group into CohnReznick, a top ten national accounting firm. Jason’s 25 years of agency experience have shaped his expertise across multiple media channels and strategies, making him a key advisor on new business pitches. Though he spends his off time indulging in classic rock, you can bet Jason’s learned a thing or two about classic piano from his distant relative, Burt Bacharach.
Managing Partner, Source 1 Sports
Ray joined Source 1 Sports in 2011 having enjoyed a successful career in sports and advertising at OMD/Optimum Sports, the Football Network, the NFL, Madison Square Garden Corporation, American Express and Y&R. He graduated from Wharton School of Business, University of Pennsylvania, Summa Cum Laude and currently serves as adjunct faculty in sport business at Columbia University and New York University.
Lisa Moreno, Accounting Coordinator
Lisa was born and raised in New York and currently lives in Orange County—NY. After growing up in a close-knit Cuban/Puerto Rican household, Lisa attended college in New York while working full time. She spent the majority of her career at Avon Products, where she gained 14+ years of Treasury experience and was even given a chance to work on a Treasury audit in Brazil. Lisa enjoys spending time with her 3 children and cooking Spanish food.
William Zamlong, Creative Supervisor, Digital
William is a bohemian digital tech-junkie with a really fancy camera. His love for photography, culture and rarity has taken him to many-a-remote country where he’s not only risked his life on 500-foot bungee jumps, but on questionable pepperoni as well. While stateside, William splits his spare time between picturesque mountain trail hikes and exploring the urban palate, indulging in everything from curious craft brews to exotic coffee beans.
Stephen Rojack, Art Director
Steve has always had an interest in graphic design and advertising. Since graduating from the School of Visual Arts, he has worked with clients including Pepsi, Grey Goose Vodka, Tommy Hilfiger as well as Madison Square Garden. When not lending his creative hand to SUBWAY restaurants, Sony and HP accounts at Source, this audiophile can be found biking around NYC, weaving and dodging traffic while taking inspiration from the hustle and bustle of city life.
Wendy Schuler, Sr. Account Executive
Wendy Schuler is our Jack of all trades; she has worked as a banking VP, radio salesperson, and has juggled the client, media and agency sides of the ad world. For the past 15 years, though, Wendy has been loaning her talents to Source’s SUBWAY account. She runs, lifts weights, and recently cured a fear of flying with a trip to Italy. Want one more fun fact about Wendy? She excels at speech-to-text interpreting for the hard-of-hearing.
Mariana Kogut, Media Buyer
After moving here from Lima, Peru in 2001, Mariana settled into a life full of cute shops and wineries in Orange County, NY. When she’s done with a really good workout, Mariana likes to kick back with a few double chocolate macadamia nut cookies and a Real Housewives marathon. She also can’t stand the obsession with selfies. “According to the APA, if you take 3 or more selfies per day, you have a problem… just saying.”
Karyn Schachman, Media Buyer
With over 10 years of experience in media buying and planning, Karyn is a woman who really knows her stuff. This Rider University grad has been a die-hard Yankees fan since birth and is always sure to wear her Jorge Posada jersey to the stadium for good luck. Karyn loves to take Zumba classes and lives by the motto “Life is better when you dance.”
Rachel Jaroncyzk, Copywriter
Uniquely creative and obsessed with all things entertainment, Rachel began to pursue the arts. But it’s her passion for books and film that inspired her to become a writer. She loves horror movies, hates bunnies, and often checks wardrobes in the hope of finding Narnia. When not seeking other-worldly adventures you’ll find Rachel at the gym, where she trains in fear of being chosen for the actual Hunger Games.
Armando Angeles, Art Director
Anyone who’s ever seen Armando’s work knows he’s detail oriented. The same goes for his personal life. Armando moved from Peru to The States one day before his 21st birthday; has names picked out for his future children; and enjoys watching and re-watching movies to pick up on every nuance. Making sure he knows his craft as well, Armando studied journalism and communications for 4 years in Peru before receiving his BFA from Kean University.
Brian Marchesani, Sr. Account Executive
Brian ‘Thrill-Seeker’ Marchesani thrives on the heart-pounding highs he gets from the great outdoors—snow skiing, skydiving, kayaking, water skiing— and he has the concussion stories to prove it. Naturally, Brian’s next goal is to get his pilot’s license. He dreams of skiing the fresh, untouched powder of the Rocky Mountains and eagerly counts down the days till ski season begins. One of his lifelong goals is to ski all 7 continents.
Carlo Cabigao, Art Director
A master of style and equally free-spirited, Carlo graduated from The School of Visual Arts. He is trained in a variety of mediums but the pencil is his weapon of choice. He enjoys the extreme adrenaline rush(es) skateboarding, paintballing and motorcycling provide—creativity sometimes needs an extra boost. Carlo also has the unique ability to wear a different pair of sneakers every day of the month but chooses not to because of their rarity/collector’s item status.
Stephanie Leach, Sr. Account Executive
Stephanie joined our team after several years working her corporate sponsorship magic for the New York Jets. Today, she juggles the SUBWAY account with ease, mastering client relationships with a smile. Perhaps she’s best known for her cooking skills—she’s even been told she missed her calling as a personal chef. If Steph ever needs to test out a few new recipes, we know an office full of hungry volunteers!
Linda Frankel, Media Director
Married and the mother of three college-age children, Linda is a whiz at text messaging and BBM, can G-chat like no other, is a Facebook fanatic and even uses Skype. It’s also no coincidence that Linda’s favorite class at Columbia Business School was The Art of Negotiation. I’m sure it comes in handy when developing media plans and buys for her clients.
Susanne Rocklein, Production Coordinator
Susanne is our Lion King-loving, bagpipe-playing Production Coordinator. After graduating from Kean University, Susanne began her Source career as our Administrative Assistant. She now spends most of her time running around the office, dreaming of a chance to sit down for more than 5 minutes at a time. Somebody get this girl some roller skates.
Ashley Tenbekjian, Account Executive
Ashley grew up in a sports-obsessed family, so it’s no surprise that her first love was Don Mattingly. Her love of sports led her to obtain a M.S. in Sports Management from Columbia University. A true baseball fanatic, her goal is to visit every MLB ballpark. You’ll usually find her quoting some of her favorite movies (Anchorman, The Sandlot) or as she often says, “just living the dream.”
Craig Franklin, Creative Supervisor
Over the past decade Craig has served as both an advertising professor at City University of New York, and an on-stage rocker at CBGB’s, New York. He’s certainly an influence on his students, we’re just not entirely sure what kind.
Christine Montemurro, Proofreader
Christine’s passions for reading and writing are what make her red pen the most feared in the West…well, East. Her one true passion, though, is puppies. When she’s not dreaming about fluffy little Golden Retrievers, Christine can be found perfecting her pizza recipe, reppin’ Loyola University Maryland’s green and grey, or reciting every line of The Sandlot by heart. Christine’s biggest fear is falling asleep without socks on.
Bonnie Appel, Sr. Media Buyer
Bonnie has almost 25 years of media buying experience, getting her career start in The Big Apple after graduating from the University of Hartford with a Communications degree. She’s a Long Island girl at heart, but nowadays Jersey is where she calls home. Bonnie loves the beach, skiing, going to concerts, and spending time with her two teenagers, who she says are more challenging to negotiate with than her media reps!
Kristen Gunning, Administrative Assistant
Kristen’s a recent graduate of Coastal Carolina University. Going to school in Myrtle Beach allowed her to gain a Communications major, a PR concentration, a Journalism minor, and a knack for listening to country music while sipping cocktails on the beach. In the office she’s a multi-tasking pro, handling her admin duties and assisting with account responsibilities. With her enthusiastic personality, Kristen makes sure to greet everyone with a smile.
Barbara Urban, Account Director
Barbara is an advertising veteran with a shining resume; past clients include Nabisco, CVS, and Fayva Shoes, to name a few. These days, it’s the QSR industry that gets all her attention. The food industry “is demanding and capricious but it makes you stretch yourself to be the best, especially when you know you are responsible for a Franchisee’s success,” Barb says. Oh, and Barbara also lived in Alaska so she can handle herself around a bear!
Sharon Fried, VP, Director of Operations and Finance
Sharon is often in the office before 7—because managing our payroll, billing, accounting, human resources, insurance policies, equipment, leases and all other agency operations are only the beginning of the responsibilities she handles on a daily basis. Her exceptional management skills, innate number-crunching aptitude and one-of-a-kind resourcefulness have shepherded our agency through many layers of our dynamic growth.
Brian McLaughlin, Copywriter
Standing 6 feet tall and weighing 215 pounds, as a high school senior Brian knew what he was destined for– copywriting. After graduating from The School of Visual Arts, Brian set out to conquer the world of advertising. But his creativity goes far beyond the pen. When he isn’t working, you’ll find Brian, fishing, woodworking, or reciting movie quotes (but most likely, he’ll be in the gym).
Tony Maffei, Broadcast Supervisor
Tony enjoys landscaping, keeping his lawn looking great and doing just about anything with his two daughters. Tony is a big sports fan, and at the age of 4 could already name the Mets starting lineup. He also is known to yell and lose his voice at Giants games and driving on the roads of New Jersey.
Anne Battistoni, Account Director
Anne is rooted in the Midwest and has spent some of her professional career on the Brand Marketing side for companies like McDonald’s, Pizza Hut and SUBWAY. She has since followed her roots back to Ohio, now heading up our Midwest office. Anne’s career has been built on a steady diet of Franchise Restaurant marketing, and she says her main focus is helping clients capture and protect the ever-elusive bottom line.
Mark Reiter, Account Supervisor
Mark returns to Source, reprising his role as an account guy, but now working on the SUBWAY Midwest and West Palm Beach markets. He enjoys tennis, bowling and baseball (he’s a HUGE Mets fan). And when given the chance, he has been known to take in a Broadway show or two. Living in the suburbs has allowed Mark to enjoy the beauty of nature. He has his MBA in Marketing from Hofstra University and a BA from Washington University in St. Louis.
Beth Jabick, Account Supervisor
As the newest member of the Source team, Beth brings extensive experience in shopper and relationship marketing as well as promotions, with a client list that includes Unilever, Mars, Beiersdorf and Sun Products. When not in the office, she enjoys the beach, riding motorcycles and taking long walks with her 2 golden retrievers.
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