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Larry Rothstein

President, Managing Partner

Larry’s passion, energy and commitment to excellence have been the heartbeat of Source for over 25 years. And anyone who knows him knows his heart works a mile a minute. To Larry, nothing is more important—not even a Mets game—than exceeding client expectations and producing sales. Larry’s spirited, hands-on approach crosses departmental cubicles and inspires a talented staff—including some Yankees fans. Shh.

Barry Bluestein

COO, Managing Partner

Barry has over 30 years of experience in the media and advertising industries. His forte is marketing and account management, though he likes to believe he stimulates the creative process. His unique understanding of channel and trade promotional marketing has allowed Source to carve out a niche with brands seeking an agency that will provide integrated marketing capabilities synergistic with their brand personality. When asked what that actually means, he simply says, “I make clients happy.”

Dennis Koye

Executive Creative Director, Partner

A humble man who doesn’t like to drop client names such as Exxon, Citibank, AT&T, Blue Cross & Blue Shield, Coke Foods, Lone Star Beer and Weight Watchers, Dennis’ creative philosophy is simple: It’s not about winning awards (though he’s won his share), it’s about results. You won’t ever see him without his Moleskine notebook and a pen because, “You never know when inspiration is going to hit or when your wife is going to call with the grocery list.”

Marcia Wasser

Executive Vice President, Chief Marketing Officer

Marcia first joined Source as a freelance consultant on a new business pitch. Well, we won that account, and she’s been with us ever since. Marcia brings 25 years of experience with companies including Young & Rubicam and S & H Citadel, a BA from Brown and an MBA from Columbia. She provides marketing and branding leadership to our clients while spearheading our new business initiatives. Yes, Superwoman is real, and her name is Marcia.

Rich Degni

Vice President, Creative Director

Rich has spent his career creating campaigns with record-breaking results for clients including HBO, Sony, AT&T, Guinness and Everlast—picking up a few Communication Arts, Art Director’s Club, ANDY, ADDY, AWNY and New York Festival awards along the way. A firm believer in leading his creative team at Source by example, he is also an adjunct professor at the School of Visual Arts, where he guides young creative minds in the right direction. All aboard.

Janine Perkal

Vice President, Account Director

Janine is our West Coast management representative and Account Director on the Hewlett-Packard business. Prior to joining Source, she spent 16 years at major ad agencies including McCann-Erickson, Doyle Dane Bernbach and J. Walter Thompson, then made the switch to the client side for DIRECTV, The Walt Disney Company and NBC television network. Now back on the agency side, Janine’s unique mastery of client services is well-appreciated by both.

Erica Hayman

Vice President, Account Director

Prior to moving here from Missouri, Erica had never even visited NYC. Her no-fear attitude served her well at agencies including Y&R, Deutsch and D’Arcy, where she worked on the Burger King account. It’s this expertise that brought Erica to Source, where she leads our New York tri-state area, Philadelphia and Columbus SUBWAY franchise group businesses. “It’s all about client service and building customer loyalty,” says Erica. And her SUBWAY clients, with increased year-over-year sales, are just eating up the results.

Amy Ehrlich

Vice President, Account Director

As a 15-time Super Bowl attendee and a graduate of the University of Massachusetts at Amherst’s renowned Sports Marketing Program, it’s no wonder that Amy lives, eats, and breathes sports. Previously managing the Marketing Services Department at PSP, the largest producer of gameday programs, Amy brings over 20 years of experience in sports marketing to Source where she manages the accounts for Amtrak, Wise, the Super Bowl Host Committee and Buffalo Wild Wings. Can anyone guess who won this year’s Super Bowl Pool? Let’s face it, Amy’s in it to win it.

Jason Bacharach

Vice President, Account Director

As Vice President Account Director for our CohnReznick business, Jason has overseen projects including national branding and marketing campaigns while seamlessly managing the transition of J.H. Cohn and The Reznick Group into CohnReznick, a top ten national accounting firm. Jason’s 25 years of agency experience have shaped his expertise across multiple media channels and strategies, making him a key advisor on new business pitches. Though he spends his off time indulging in classic rock, you can bet Jason’s learned a thing or two about classic piano from his distant relative, Burt Bacharach.

Ray Katz

Managing Partner, Source 1 Sports

Ray joined Source 1 Sports in 2011 having enjoyed a successful career in sports and advertising at OMD/Optimum Sports, the Football Network, the NFL, Madison Square Garden Corporation, American Express and Y&R. He graduated from Wharton School of Business, University of Pennsylvania, Summa Cum Laude and currently serves as adjunct faculty in sport business at Columbia University and New York University.

Source Team