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Wednesday, November 26, 2014

Susanne Rocklein, Production Coordinator

Susanne is our Lion King-loving, bagpipe-playing Production Coordinator. After graduating from Kean University, Susanne began her Source career as our Administrative Assistant. She now spends most of her time running around the office, dreaming of a chance to sit down for more than 5 minutes at a time. Somebody get this girl some roller skates.

Wednesday, November 26, 2014

Mark Reiter, Account Supervisor

Mark returns to Source, reprising his role as an account guy, but now working on the SUBWAY Midwest and West Palm Beach markets. He enjoys tennis, bowling and baseball (he’s a HUGE Mets fan). And when given the chance, he has been known to take in a Broadway show or two. Living in the suburbs has allowed Mark to enjoy the beauty of nature. He has his MBA in Marketing from Hofstra University and a BA from Washington University in St. Louis.

Wednesday, November 26, 2014

Ashley Tenbekjian, Account Executive

Ashley grew up in a sports-obsessed family, so it’s no surprise that her first love was Don Mattingly. Her love of sports led her to obtain a M.S. in Sports Management from Columbia University. A true baseball fanatic, her goal is to visit every MLB ballpark. You’ll usually find her quoting some of her favorite movies (Anchorman, The Sandlot) or as she often says, “just living the dream.”

Tuesday, November 25, 2014

Mariana Kogut, Media Buyer

After moving here from Lima, Peru in 2001, Mariana settled into a life full of cute shops and wineries in Orange County, NY. When she’s done with a really good workout, Mariana likes to kick back with a few double chocolate macadamia nut cookies and a Real Housewives marathon. She also can’t stand the obsession with selfies. “According to the APA, if you take 3 or more selfies per day, you have a problem… just saying.”

Tuesday, November 25, 2014

Stephanie Leach, Sr. Account Executive

Stephanie joined our team after several years working her corporate sponsorship magic for the New York Jets. Today, she juggles the SUBWAY account with ease, mastering client relationships with a smile. Perhaps she’s best known for her cooking skills—she’s even been told she missed her calling as a personal chef. If Steph ever needs to test out a few new recipes, we know an office full of hungry volunteers!

Tuesday, November 25, 2014

Bonnie Appel, Sr. Media Buyer

Bonnie has almost 25 years of media buying experience, getting her career start in The Big Apple after graduating from the University of Hartford with a Communications degree. She’s a Long Island girl at heart, but nowadays Jersey is where she calls home. Bonnie loves the beach, skiing, going to concerts, and spending time with her two teenagers, who she says are more challenging to negotiate with than her media reps!

Friday, November 14, 2014

Amtrak/Barclays Center Partnership on Full Display


To generate excitement around the Amtrak/Barclays Center partnership, Source recently developed custom installations for the Barclays Center concourse.

As part of the installation, we transformed one wall into an 18-foot Acela train mural surrounded by iconic Brooklyn imagery. The artwork, created by Brooklyn-based street artist Misha Tyutyunik, brings beauty and an “urban cool” vibe to the space.

Source also helped to create two photo-taking kiosks for the arena concourse. Designed with user experience and customization in mind, the interactive stations are a creative way for fans to commemorate their visits and showcase their individual styles. Photos can then be shared on Facebook and Twitter with the hashtag #acelastyle, expanding the partnership’s reach far beyond the walls of the Barclays Center.

As both activation efforts have elevated Amtrak’s promotional positioning, they’re bound to get more people riding on Amtrak, too.

activation   Amtrak activation 1