Friday, June 20, 2014
Recently, Source Communications gained some serious press with SportsBusiness Journal’s announcement of the agency’s new client—Modell’s Sporting Goods.
Modell’s will be celebrating its 125th anniversary this year and is looking to expand its already impressive portfolio of teams and athletes. For Source, that means dreaming up innovative experiential ad campaigns and utilizing our sports marketing know-how to build the brand.
Gaining Modell’s business is a huge feat, since this will mark the first time Modell’s has hired an outside ad agency for its marketing efforts.
Mitch Modell, the company’s CEO, says Source’s sports-centric marketing plans and longtime client relationships will lend themselves well to the new partnership. He adds, “Larry Rothstein and I really clicked and we liked their branding work and their activation plans.”
To kick off the partnership, Source created a new brand positioning statement for Modell’s, featuring an original tagline—“Your Neighborhood Sporting Goods Store.” To help celebrate Modell’s 125th Anniversary, Source also custom-created an anniversary logo that will launch in late August and will be included on marketing, advertising, and branding materials.
Source plans to apply their co-op marketing expertise and award-winning creative concepts to the brand and increase sales, exposure, and brand loyalty.