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Friday, April 25, 2014

Wrigley Field Celebrates 100 Years of Curveballs and Ivy Walls


On April 23, Chicago’s Wrigley Field celebrated its 100th year in baseball history. And Source was honored to help ring in, quite literally, the birthday party of the century.

Source helped Amtrak create custom-designed wallscapes in both the Wrigley Field concourse and at Chicago’s historic Union Station, paying homage to those famous ivy-covered outfield walls. The design featured 5 “Did you know?” facts, highlighting facts about the Cubs and the role train travel played in baseball history since the early days of Major League Baseball.

Source congratulates Amtrak and the Chicago Cubs partnership on this historic milestone, remembering 100 years at “the Friendly Confines” of Wrigley Field.

Amtrak Wall_Union Staion

Wednesday, April 16, 2014

Looking Back on a Super [Bowl] Adventure – The Source Top VIII (8)


Once the parking lots cleared, the confetti fell and the trophy was raised, we
quickly started missing all the Super Bowl magic around the agency. And after 24 months of intense design, logistics and event planning, the anticipation, the awe and the excitement of SUPER BOWL XLVIII had come and gone.

But amidst all the build up to history’s first ever two-state, two-team hosted Super Bowl (that literally took place in our backyard at MetLife Stadium), we were able to make some historical agency achievements. So to commemorate Super Bowl XLVIII, here are some of our Source most memorable moments as the lead agency partner of the NY/NJ Super Bowl Host Committee:

Creating the NY/NJ Super Bowl Host Committee Logo
Almost as popular as the official Super Bowl logo, this iconic design captured the spirit and excitement of the first cold weather Super Bowl.

Putting Together The New York Times Super Bowl Print Ad Series
This unforgettable campaign started from 720 days out with two states, the George Washington Bridge, and 100 yards of excitement.

Unveiling the 500-Day Super Countdown Marquee in Times Square
We went big for the big game in the most famous place in New York City.

Ringing in the 100-Day Countdown at the New York Stock Exchange
Before it went out with a bang, it came in with a brrrrring when we helped the Host Committee ring the opening bell marking 100 days to go at the world famous NYSE.

Making a TV Spot So Historic, It Took One Huge Screen to Host It
We hired the Statue of Liberty and got her one big pair of shoulder pads to star in a sponsor-thanking spot that put the turf on the whole length of the George Washington Bridge.

Partnering with the MTA and the Port Authority to Make 1.5M Z-Cards
Our top designers got on board with the Metro Transit Authority to bring fans the ultimate pocket guide map to all things Super Bowl.

Fabricating the Social Media Communications Hub for the Big Game
We decked out this Super Bowl press lounge and social media command center with swanky wall-high graphics, storefront branding and a super helping of style.

And Lastly—The Super Week of After-Hour Parties Leading Up to the Big Game
After all that hard work, we joined in on all the fun at the Liberty State Park Super Bowl Concert Kickoff Spectacular with the Goo Goo Dolls and cheer’d it up at one grand Super Bowl Thank You Party at New York’s exclusive Gotham Hall.

Wednesday, April 16, 2014

Source President Larry Rothstein appears with Alix Steel on Bloomberg TV to lend some of his insight


With every college basketball junkie chained to his TV set during NCAA March Madness, it’s no wonder sports marketing execs have mastered the art of cashing in on sport’s most popular month.

But in today’s advertising world, where “watching” has expanded past television to the second screen and “connecting” isn’t thumbing through the latest Twitter feed, marketers are betting on more than just their brackets.

As an ad agency that specializes in sports marketing, Source has a unique point of view on achieving a positive ROI during game time. So to tip off tournament coverage this year, Bloomberg Television and Alix Steel of Bottom Line invited Source President Larry Rothstein to discuss current marketing tactics. During the program, Rothstein broke down typical NCAA ad price tags—$1 million for a 30 second spot—and the ad sectors that are willing to chalk up the dough. Rothstein also explained the rise of multi-screen marketing campaigns and the impact that the digital connection has on the tournament experience.  (Hint, hint: you’re not fooling anyone with that Boss Button).

Rothstein’s Bloomberg TV interview generated huge media buzz, building a following and generating retweets that continue to reinforce Source’s place as the go-to agency for sports sponsorships and seamless media integration. So maybe you didn’t fill out the perfect bracket this year, but with Source’s thought leadership, you can always make it to the Final Four.

Watch the full interview here:

Larry Interview still

Monday, April 14, 2014

Brian Marchesani, Sr. Account Executive

Brian ‘Thrill-Seeker’ Marchesani thrives on the heart-pounding highs he gets from the great outdoors—snow skiing, skydiving, kayaking, water skiing— and he has the concussion stories to prove it. Naturally, Brian’s next goal is to get his pilot’s license. He dreams of skiing the fresh, untouched powder of the Rocky Mountains and eagerly counts down the days till ski season begins. One of his lifelong goals is to ski all 7 continents.

Monday, April 14, 2014

Wendy Schuler, Sr. Account Executive

Wendy Schuler is our Jack of all trades; she has worked as a banking VP, radio salesperson, and has juggled the client, media and agency sides of the ad world. For the past 15 years, though, Wendy has been loaning her talents to Source’s SUBWAY account. She runs, lifts weights, and recently cured a fear of flying with a trip to Italy. Want one more fun fact about Wendy? She excels at speech-to-text interpreting for the hard-of-hearing.

Monday, April 14, 2014

Barbara Urban, Account Director

Barbara is an advertising veteran with a shining resume; past clients include Nabisco, CVS, and Fayva Shoes, to name a few. These days, it’s the QSR industry that gets all her attention. The food industry “is demanding and capricious but it makes you stretch yourself to be the best, especially when you know you are responsible for a Franchisee’s success,” Barb says. Oh, and Barbara also lived in Alaska so she can handle herself around a bear!

Monday, April 14, 2014

Anne Battistoni, Account Director

Anne is rooted in the Midwest and has spent some of her professional career on the Brand Marketing side for companies like McDonald’s, Pizza Hut and SUBWAY. She has since followed her roots back to Ohio, now heading up our Midwest office. Anne’s career has been built on a steady diet of Franchise Restaurant marketing, and she says her main focus is helping clients capture and protect the ever-elusive bottom line.

Monday, April 14, 2014

Christine Montemurro, Proofreader

Christine’s passions for reading and writing are what make her red pen the most feared in the West…well, East. Her one true passion, though, is puppies. When she’s not dreaming about fluffy little Golden Retrievers, Christine can be found perfecting her pizza recipe, reppin’ Loyola University Maryland’s green and grey, or reciting every line of The Sandlot by heart. Christine’s biggest fear is falling asleep without socks on.

Monday, April 14, 2014

Lisa Moreno, Accounting Coordinator

Lisa was born and raised in New York and currently lives in Orange County—NY. After growing up in a close-knit Cuban/Puerto Rican household, Lisa attended college in New York while working full time. She spent the majority of her career at Avon Products, where she gained 14+ years of Treasury experience and was even given a chance to work on a Treasury audit in Brazil. Lisa enjoys spending time with her 3 children and cooking Spanish food.