Thursday, January 16, 2014
As we near the two-week mark until Super Bowl XLVIII, the Source team has been anxiously awaiting the arrival of football’s first-ever outdoor cold weather game, quite possibly even more than the 8 remaining teams themselves.
The postseason is well underway and we’re seeing a rush of excitement around the office. To keep our team on top of their respective games, we’ve hired an internal team of sweat-wicking towel handlers and Gatorade-toting waterboys to go along with the big kickoff countdown (Not really, but that would be nice).
From acute details like donning hotel concierges with SB collar pins to huge happenings like decorating the subways and airports, we’ve been running the whole brand gamut for the first ever two-state, two-team hosted Super Bowl, and we’re buzzing every step of the way. Our Source team has worked closely with
the NY/NJ Super Bowl Host Committee and the NFL for the last 24 months to make this historic event a sure success.
So keep an eye out for some of the Super creations we’ve been decking the region out with, and stick around this February for one monumental metropolitan showdown that no gridiron junkie will ever want to miss. No one puts the biggest game on the biggest stage like New York and New Jersey.